3 Ways to Make Your Cleaning Services Stand Out

3 Ways to Make Your Cleaning Services Stand Out

Janitorial services are essential for all buildings and this will never change no matter what the economy is doing, who is occupying the building or how many people it can occupy.

With an industry this permanent, it’s no surprise that there is a lot of competition out there.  With so many cleaning companies available for managers to choose from, how can your business stand out? Here are 10 tips to make your cleaning company attractive to potential clients.

1. Create an online presence.

If you Google queries like “janitorial staff,” you will probably notice that the results are mostly home pages of businesses that supply these services.  There is very little helpful content about cleaning a building cost-effectively and efficiently or making sure that janitorial staff are safe. This kind of information is of huge value to building managers, so if you post blog posts or videos about it to your website, there is an opportunity for prospects to discover you in Google.

In these blog posts and videos you can not only indicate that issues like safety and efficiency are important to your company, you can demonstrate your team’s expertise in these areas. Prospects appreciate getting to know you and your values and may message you for a quote.

2. Run your business very efficiently and showcase the results

When processes in a business run like clockwork, this means that the business isn’t wasting money on inefficiencies and can focus its attention on growing the business and addressing client needs. Keep track of the time and money saved and share that information with prospective clients. When they see your results, they will jump to sign on.

3. Prove that you are always on top of communication with clients.

Clients want to know that they can get a hold of you any time, especially in the event of a cleaning emergency or an issue with an employee. They also don’t want vital information to get lost in messages. The KleenReport platform is a great solution for all of these issues. When you invest in an app like ours, clients know that you are investing in the success of your company.

How Do You Manage Communication Barriers with Janitorial Staff?

As any business owner will tell you, good communication is critical for the success of a business and when you have to take more time to make sure everyone is on the same page, that’s time away from running your business (and making money).

What if English is your cleaners’ second language or they can’t read English? This shouldn’t disqualify someone who wants to work and will do a good job or make it really complicated for you to give instructions. That’s stressful and time consuming for all parties.

That’s why we created Enhanced Translation for our clients.

It’s a sophisticated tool that translates over 150 languages including English, Spanish, French, Hindi and simplified Chinese. You send your message in your language and the staff member receives the message in his or her own language. It’s just that simple.

Here are a few scenarios that make the app especially valuable to your services.

1. You are stuck in a meeting and so unable to give instructions with your voice.

You don’t have to! Our app provides written translations. There is no need for your staff member to be able to read English.

2. You would like to have a written record of all instructions given.

This is a great way to not only make sure all parties are on the same page and know each others’ status, but you can also prove certain requests took place and easily resolve any misunderstandings.

3. Some cleaning management companies may not even consider hiring certain people because their English isn’t up-to-scratch, regardless of the people’s work skills.

You wouldn’t have to narrow your pool of prospects this way because you have a tool to manage potential communications issues. You can leverage this tool as a way to attract skilled professionals in the field who may not know English very well.

Do you have any questions about our Enhanced Translation? We’d love to hear from you and give you a free demo of our platform! Contact us.